How to Get the Most out of Your Brand Equity (and Keep it Growing)

Brand equity is both assets and liabilities linked to the brand, such as intellectual property, physical assets, personnel, as well as how consumers and audiences react and respond to the brand (which makes them more likely to buy that brand, which increases its value).

When put together, both tangible and intangible aspects of value can impact your business, its services. To get the most out of your brand equity and keep on growing it, here are a few things you need to keep in mind:

1. Remember the key elements of a successful brand.
There are two kinds of elements you need to keep in mind to make your brand succeed: external elements (identity, image, personality, communication, positioning) and internal elements (differentiation, gap, extension).

2. Know where your brand stands.
Your brand’s position is the key to telling a story that your audience can relate to, which is why you need to know what it is as soon as possible. Ideally, you would want to do this early as your brand is gaining traction, and while signing up to register trademark for your brand.

As a business owner yourself, growing your brand should include setting standards for what the brand is and how it should be used and communicated, both from within and without. This allows you to prevent misuse of your logo and register trademark for your brand much easily.

3. Always be consistent with your image.
Re-branding is perhaps the most difficult thing to do, and many companies have trouble getting the brand right on the first try. However, when you do it right, you don’t have to go through the hassle of having to register TM for your brand all over again.

With a consistent image, your consumers and audiences are more likely to recognize it, and in turn makes them more likely to buy your products and services. This will be important especially when you decide to expand your product line.

4. Sign up for trademark registration.
Trademark registration in Singapore is now easier than ever, which is all the more incentive for you to register TM for your brand.

Aside from legal protection for your intellectual property and allowing you to protect your brand and use it to its maximum potential, successful trademark registration is one of the best ways to gain equity and value for your brand.

A well- recognized and respected brand is an asset every company in Singapore wants to have in the long run, which starts with a registered mark.

At the end of the day, building equity for your brand doesn’t stop here. Even though you were successful in having to register trademark for your brand, trademark registration still needs the brand to be used to be effective, and you constantly need to keep your brand alive.

Every Day is a Formal Attire Day

Whether it is the weekday or the weekends, you need to wear your formal attire, especially when you have your own business. Actually, when you have your own business, you should wear your most decent attire to attract customers. If ever you are not wearing the formal attire that you have, there’s a possibility that your business would be left by your clients.


The way you dress is very important because this will affect the first impression of your customers of you and your business. Once they see that you are in your proper attire, they will feel better about your business. For instance, you are the one who manage and guard your business and then there is a client who seen you wearing shorts. Do you think that would be okay for him?

smart casual men

Actually, he will not like it unless the customer is your close friend. Now, if it is not your close relatives or friends, what you think they have in mind? They might think that you are not the owner of the company and they will think that you don’t have any interest or dream to your company.

Also, they is a slight chance that clients will return to your store because they think that they are buying in a cheap store. To avoid this, you must learn to wear a formal attire so that customers might think that your company is worth their dollars. Now, you don’t have to be too formal but you need to be slightly presentable to avoid personal or company criticisms.


Three Things that are Needed to Improve Restaurant Service

Aside from the fact that Singapore is known as the country that has the best airport in the globe, it is also famous in the restaurants that are along the road of downtown Singapore. Here, the restaurants provide a comfortable and a delicious dine wherein you will really feel the satisfaction that other customers felt.


Almost all countries around the world have different styles in delivering their services to customers. In fact, there are food business that has dancing staffs just to entertain their clients. There are also food places with live band inside and many unique acts that will entice customers.

What is good service? Service will not be complete without the following:

  • Business Owners: It is really a fact that it is very difficult to find better business owners that has employees with proper training most especially in the food world. With this, there is a bug chance that you can avoid complain from the customers.Ordering
  • Staffs: Own of the things that can help improve a business are the staffs. To achieve this, an employer must have the ability to express to all his employees that every position is extremely important and all must do whatever it takes to make the business grow. Also, do not forget to take care of them. Once they do good to the company, reward them.
  • Customers: The role of customers is to expect in everything that will be given to them. Therefore it is a usual event when you hear a customer’s complain. This doesn’t mean that your services are not appaudable, they only want to stress that you need to improve your work.