What Dissatisfies Singaporeans?

Dissatisfaction is a normal thing in life. Singaporeans experience dissatisfactions every day. You do not just discard it because you do not like how it feels. The only way to deal with it is to face it and think of other alternatives. Whatever your alternatives, make sure that you stick to it until you are completely satisfied.


If in this case you simply want to learn the things that dissatisfies Singaporeans, you have come to the right place. There is a new customer satisfaction study here in Singapore spearheaded by Survey Sampling International and Ipsos. The study attempted to reveal the services that dissatisfied most of the people. Here are the results:

  • In the field of telecommunications: It was found out that thirty two per cent of one hundred said that their experiences with telecommunications companies are negative. Telecommunications companies are unfortunately the leader.


  • In the field of retail, food and beverage: Telecommunications companies are followed by retail, food and beverage. It was found out that thirty per cent of one hundred said that their experiences with retail, food and beverage sectors are negative.
  • In the field of insurance and banking: The last spot belongs to the insurance and banking services sectors. The researchers found out that eighteen per cent of one hundred presented negative experiences in this field.

What does this tell us? More and more people are dissatisfied. How can companies deal with this dilemma? Involved companies can use this study to their advantage. The study will serve as their plan or guideline to make their services even better.


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